Let’s take it right from the start. I spent my first years growing up in the big apple, the city that never sleeps, New York. The completely unique and visionary mindset that flows through that city is something that I’ve had the luxury to carry with me my whole life thanks to my early years. Throughout my professional career, I have dedicated myself to communication in different ways. Post-graduation, I embarked on a journey in digital communication at a PR firm, foreseeing the digital shift in traditional media landscapes. We not only discussed reach and print but also anticipated how everything would soon need to adapt to keep pace with the quickly evolving digital sphere. I chose a path where I could deepen my knowledge in advertising on social media. With these incredibly powerful platforms, it was now possible to reach people with the right content at exactly the right time. The best of all is that it is possible to reach those who are truly interested in what you have to say. I am passionate about storytelling, creative content and data analysis. These three pillars form the foundation of my approach to digital communication strategies, adaptable across various business models. When I am not helping companies reach their consumers in the most effective ways, I spend my time with my family, express creativity through painting and immerse myself in the classic tunes of 70s rock.